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HOW IT ALL STARTED . . .

Alaitra McGrone

CEO/Owner of AVM Wine Company  
A few months ago I tasked myself with a challenge I knew very little about. I‘ve always had the passion to develop my own wine, but had no idea what direction to begin in. So I set out on the journey anyways. A few missteps, a few wrong turns, but I kept pushing. I was committed to creating products that I could be proud of, one that reflects me, and most importantly, something that I could live up to. I pray that I’ve succeeded at this task God has given me.
Many of you have been asking me how did I start off, well here's a first look inside of the custom crush facility that helped me produce my dream product! 

 

Paso Robles, California

Wine Facility Background

Our facility is dedicated to providing turnkey winemaking solutions for clients of all sizes. Since our establishment in 2006, we have made significant capital investments and recruited top industry professionals to develop a facility that has produced several 90-point-plus- rated wines.

Thanks to continued customer acquisition, they've been able to make significant capital investment in state-of-the-art equipment, as well as undertake three physical additions, enabling us to offer a complete assortment of viticulture services, including custom crush, legal compliance, destemming, filtration, fermentation, barrel storage, and bottling. Beginning in the summer of 2020, they broke ground on their fourth facility, enabling operations to process more than 1,000 tons of product.

 

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